Applying outgoing links in a site’s copy and navigation structure seems to be one of the areas that create the most Webmaster paranoia and greed, but if you follow these common sense guidelines, you can be generous and still safely contend in the search engine-ranking race. Where does this link apprehension come from?  Primarily, webmasters [...]

Website content is a lot like produce at the market. The fresher the better, and, if you’re providing the same exact thing as the competition, whether it’s granny smith apples or information about buying a car, you need to stand out as being the highest quality or offer a different taste.  If your material is [...]

SEO essential in order to be competitive in many markets, but there is a limit to what it can do. First of all, as I’ve written earlier, you need to be realistic about who you are competing against. Even the best SEO cannot make your site outrank every competitor. SEO cannot make users stay on [...]

Website content incorporating SEO is part of a larger overall picture that has to be kept in mind.  To start, answer the following questions: Is the site being created or recreated from scratch?   Or does content need to be rewritten on an existing site? If it’s an existing site, what is or isn’t working? Who [...]

Consider content. A website must be rich in content in order to attract and retain visitors. Never copy and paste material from another website into your own. Keywords should fit seamlessly into the new and existing content on your site. Build traffic using links. Your site will benefit immensely from including links to other relevant [...]