Looking for some software to help you boost your web copy’s search rankings? Get a head start on your research with this guide to some of the most popular options.
Standard in SEO software packages are tools such as a rank checker and keyword suggestions – but that is easy enough to find online. This report focuses on what unique features each product has that sets it apart from the rest.
WebCEO
WebCEO (http://www.webceo.com/) analyzes entire websites, not just individual pages. Its keyword analysis tool is multifaceted, including search trends, keyword popularity indicators as Estimated average CPC, and a Keyword Effectiveness Index, comparing search queries to sites listing a given keyword
Price:
- Web CEO Free: -
- Web CEO Startup ($199)
- Web CEO SmallBiz ($295)
- Web CEO Professional ($495)
Systems: Windows users; Mac OS X with Intel-based systems can run Web CEO as a Windows application with the help of virtual machine software
SEO PowerSuite
This software (http://www.link-assistant.com/) boasts the most features of the packages reviewed – 187 attributes overall, including contact information retrieval from linking partners and backlick status reports. Additionally, most SEO PowerSuite reports are fully customizable by date or page needed for focused analysis.
Price ($249)
Systems: Windows 95/98/Me/2000/XP/2003/Vista/NT, Mac OS X and Linux Windows
Trellian SEO Toolkit
Trellian’s software (http://www.trellian.com/seotoolkit/) includes “competitive intelligence” to identify the pages driving traffic to competitors’ sites. It also integrates SubmitWolf, v 8.0, their award-winning web site promotion software that enables you to submit your web site details to thousands of Search Engines, directories and link pages. Finally, their ROI Calculator helps calculate returns on CPC advertising expenses.
Price:
- SEO Toolkit V3 ($299.95) for use on up to 5 domains
- Enterprise V3 ($494.95) for use on unlimited domains
Systems: Windows 2000/XP/Vista and Mac OS
IBP iBusiness Promoter
IBP (http://www.ibusinesspromoter.com/) is the only company offering a top 10 Google ranking money-back guarantee. Of course, they don’t specify for what keywords. It’s easy to show up in the top 10 results of a keyword no one searches for.
Still, this is a very popular SEO packages that both beginners and experts find easy to use. The software analyzes the current top search results for any keyword on any search engine and compares the top ranked pages with your website. Then the report guides you in non-technical English through the items that you must change on your pages to obtain a top ranking for the given keyword on the chosen search engine.
Price:
- Free demo
- Standard ($249.95)
- Business ($499.95) - allowing for more customizable SEO reports
SEO Administrator
SEO Administrator (http://www.seoadministrator.com) is a package of 11 basic tools, including a Snippets tool. This feature displays the snippets – the automated descriptions of your webpage that show up in search engine results – so that you can make it more appealing. Its HTML analyzer provides a full report on the weight and density of keywords and keyphrases in your web pages
Price:
- Standard ($49)
- Professional ($79)
- Expert ($99)
SEO Administrator is the only software provider reviewed to also provide a service. They offer a start-up seo package including the expert edition of their software, a website audit, and one-way links from their partner websites for $299.00.
More Feedback
Is there a piece of software not listed that you would like to see reviewed? Is it necessary to use special software, or are browser plug-ins and websites enough? Leave your thoughts in the comments.
